Privacy Policy

Privacy Policy


1.1. PURPOSE OF POLICY. Bodega Latina Corporation dba El Super (“us,” “we,” or “Company”) is committed to respecting the privacy rights of its customers, visitors, and other users of the Company Website (the “Site”). We created this Website Privacy Policy (this “Policy”) to give you confidence as you visit and use the Site, and to demonstrate our commitment to fair information practices and the protection of privacy. This Policy is only applicable to the Site.  It is not applicable to any other websites that you may be able to access from the Site, each of which may have data collection, storage, and use practices and policies that differ materially from this Policy.

Our services are provided to U.S. Customers, and this Policy is governed by U.S. legal requirements. If you access our services from outside the U.S., such as by using our Site, you agree to the application of U.S. law.

1.2. NOTICE CONCERNING CHILDREN – Children’s Online Privacy

PLEASE NOTE: We are a general audience site, and do not direct any of our content specifically at children under 13 years of age. We do not knowingly or intentionally collect personal information from children under the age of 13 without the prior consent of a parent or guardian. We understand and are committed to respecting the sensitive nature of children’s privacy online. If we learn or have reason to suspect that a Site user is under age 13, we will promptly delete any personal information in that user’s account.

If you believe your child under the age of 13 has or may have disclosed or provided personally identifiable information to us, please call (562) 616-8800 and we will then review our records and delete any such information from our database. If you are under the age of 13, do not provide us with any personal information. Any personal information that we receive from a person whom we believe is under the age of 13 will be deleted.


By accessing this Site or providing personal information to the Company by any means, you agree to the terms of this Policy.


In operating the Site, Company may include registration, online surveys, and other online forms that ask users to provide their names, e-mail addresses, and other contact information.  Categories of information the Company may collect include:

(a) PERSONAL INFORMATION YOU PROVIDE TO, OR SHARE WITH, US. In order for you to access certain services and to purchase products that we may offer via the Site, we may require you to provide us with certain information that personally identifies you (“Personal Information”). Personal Information includes the following categories of information: (1) Contact Data (such as your name, mailing address, phone number and e-mail address); (2) Financial Data (such as your account or credit card number) and other payment information; and (3) Demographic Data (such as your zip code, age, and income). If you communicate with us by e-mail, post messages to any of our chat groups, bulletin boards, or forums, or otherwise complete online forms, surveys, or contest entries, any information provided in such communication may be collected as Personal Information.

(b) TRAFFIC DATA COLLECTED; AUTOMATIC COLLECTION. We automatically track and collect the following categories of information when you visit our Site or use our mobile apps, or when you use our online services or view our online advertisements: (1) IP addresses; (2) domain servers; (3) types of computers accessing the Site; and (4) types of web browsers used to access the Site (collectively “Traffic Data”). Traffic Data is anonymous information that does not personally identify you but is helpful for marketing purposes or for improving your experience on the Site or the services we offer. Our servers automatically recognize visitors’ domain names and IP addresses (the number assigned to computers on the Internet). No personal information about you is revealed in this process. 

In addition, we may collect information when you use our mobile apps, including device location (if you choose to turn this feature on). If you choose to connect to our in-store wireless service, we may collect websites you visit and your mobile device identifier so you can automatically be connected.

 (c) COOKIES, web beacons and other similar technology.

When you visit our Site, access our mobile apps or open one of our emails, we may automatically collect information about you using tracking technology, including but not limited to the following:

• Internet Protocol address

• Unique device or user ID

• System and browser type

• Referring website address

• Content and pages you access on our websites or mobile apps

• Dates, times and locations when actions take place.


We may use the standard “cookies” feature of major browser applications that allows us to store a small piece of data on your computer about your visit to our Site. We use “cookies” to customize content specific to your interests, to ensure that you do not see the same advertisement repeatedly, and to store your password so you do not have to re-enter it each time you visit the Site.  We do not set any personally identifiable information in cookies, nor do we employ any data capture mechanisms on our Site other than cookies. Cookies help us learn which areas of our site are useful and which areas need improvement. You can choose whether to accept cookies by changing the settings on your browser. However, if you choose to disable this function, your experience at our Site may be diminished and some features may not work as they were intended.

(d) THIRD-PARTY TECHNOLOGY.  We may use third-party technology to better understand your online behavior.  However, this Policy does not cover the use of cookies by others, including online tracking companies.  We do not have access or control over the cookies placed on your computer by other websites you may visit.

When you connect to our Site or mobile apps through a third party, we may collect information from their website, including but not limited to User ID, demographic information, and other information shared with us based on your account settings.

We may also gather information about you from other sources, including consumer research firms and public databases.

We may provide links to third-party websites in order to provide additional goods, services or information to our customers. Any information you provide when accessing a third-party website is subject to that company’s privacy policy.  Please know that we are not responsible for information you provide directly to a third party. If you register for or use such third-party websites, the third party may receive information collected through the use of the websites, as described in the privacy policies on those websites. We encourage you to check the privacy policies of such third parties to learn about their practices with respect to the collection, use, disclosure, and protection of your personal information.



(a) COMPANY USE OF INFORMATION. We use Contact Data to send you information about our Company or our products or services, or promotional material from some of our partners, or to contact you when necessary. We use your Financial Data to verify your qualifications for certain products or services and to bill you for products and services. We use your Demographic Data to customize and tailor your experience on the Site, displaying content that we think you might be interested in and according to your preferences.


We do not share your password and login information.

We share certain categories of information we collect from you in the ways described in this Policy. We may share Demographic Data with advertisers and other third parties only on an aggregate (i.e., non-personally-identifiable) basis. We share Contact Data with other companies who may want to send you information about their products or services, unless you have specifically requested that we not share Contact Data with such companies. We also share Contact Data and Financial Data with our business partners who assist us by performing core services (such as hosting, billing, fulfillment, or data storage and security) related to our operation of the Site. Business partners are supposed to use your Contact Data and other Personal Information to carry out their specific business obligations to Company.

If you do not want us to share your Contact Data with any third parties, please email us at [email protected] or select the “opt out” box on our online forms, but please understand that such a request will likely limit your ability to take advantage of all of the features and services we offer on the Site.

(c) USER CHOICE REGARDING COLLECTION, USE, AND DISTRIBUTION OF PERSONAL INFORMATION. You may choose not to provide us with any Personal Information. In such an event, you can still access and use much of the Site; however you will not be able to access and use those portions of the Site that require your Personal Information. If you do not wish to receive information and promotional material from us or from some of our partners, you may select the appropriate “opt-out” option each time we ask you for Personal Information.


(a) PERSONAL INFORMATION. We will not share your personal information with any third parties without your consent, except as necessary to provide you with the services offered by us or to comply with the law. We may use your personal information to verify your identity, to check your qualifications, or to follow up with transactions initiated on the Site. We may also use your contact information to inform you of any changes to the Site, or to send you additional information about Company. If you give your permission during the account registration process, we may share your contact information with our business partners or other companies so that they may send you promotional materials.

(b) ANONYMOUS INFORMATION. We use anonymous information to analyze our Site traffic, but we do not examine this information for individually identifying information. In addition, we may use anonymous IP addresses to help diagnose problems with our server, to administer our site, or to display the content according to your preferences. Traffic and transaction information may also be shared with business partners and advertisers on an aggregate and anonymous basis.

(c) USE OF COOKIES. We may use cookies to deliver content specific to your interests, to save your password so you don’t have to re-enter it each time you visit our site, or for other purposes. Promotions or advertisements displayed on our site may contain cookies. We do not have access to or control over information collected by outside advertisers on our site.

(d) DISCLOSURE OF PERSONAL INFORMATION. We may disclose personal information if required to do so by law or in the good-faith belief that such action is necessary to (1) conform to the edicts of the law or comply with legal process served on Company or its parent company, subsidiaries or affiliates, (2) protect and defend the rights or property of Company or the users of the Site, or (3) act under exigent circumstances to protect the safety of the public or users of the Site. We may also share your information for fraud protection purposes.

(e) SALE OF INFORMATION. We do not sell or rent your personal information to third parties in the ordinary course of business. Notwithstanding the foregoing, if certain corporate transactions take place, your personal information may be disclosed or transferred as described below.

(f) ACCESS TO INFORMATION. Unfortunately, we do not maintain any procedures for you to review or request changes to the information that we collect about you, except that you may request that we remove all information about you from our database by contacting us in accordance with Section 6.1 below.

(g) Interest-Based Advertising.  Interest-based advertising uses information collected from your online behavior across multiple websites that you visit, or across multiple devices you may use, to predict your preferences and show you ads that are most likely to be of interest to you.  In order to provide you with relevant content and offers that may be useful to you, we may partner with third-party companies to display content, offers or advertising that is tailored to your interests based on how you browse and shop online and in our stores.  These third-party companies use non-personally identifiable information such as browser type, hardware or software information, cookies, session ID, time or date, and click-stream information. They may also collect and share personally identifiable information, such as a static IP address. We may provide your personal information to third-party companies that display purchase-based or interest-based ads. In addition, others (advertisers and ad networks, ad serving companies, or other service providers) may infer user interests or purchase history based on interactions with, or clicks on, personalized ads or content.

(h) Certain Business Transfers. In order to accommodate changes in our business, we may sell or buy portions of our company or other companies or assets, including the information collected through this Site.  If Company or substantially all of its assets are acquired, customer information will be one of the assets transferred to the acquirer.  Thus, your personal information may be disclosed as part of a corporate business transaction, such as a merger, acquisition, joint venture, or financing or sale of company assets, and could be transferred to a third party as one of the business assets in such a transaction. It may also be disclosed in the event of insolvency, bankruptcy, or receivership.


The Site has security measures in place to prevent the loss, misuse, and alteration of the information that we obtain from you, but we make no assurances about our ability to prevent any such loss, misuse, to you or to any third party arising out of any such loss, misuse, or alteration.

We use various technical, electronic, administrative and physical procedures to prevent loss, misuse or alteration of your information and to protect your personal information from unauthorized disclosure or misuse. For example, we may use Transport Layer Security/ Secure Sockets Layer (TLS/SSL) technology and other security measures to encrypt the information we exchange with you. However, because no data security systems are completely secure, we do not warrant that any personal information that you provide to us will be secure or safe from unauthorized access.  If you provide any personal information to us, you do so at your own risk.

Do Not Track (DNT) is a privacy preference that you can set in certain web browsers. When you turn on DNT, the browser may send a signal or other message to web services requesting that they not track you. At this time, our information collection practices will continue to apply as described in this Policy, regardless of any DNT signals that are sent by certain browsers or selected by you.  This Site does not respond to “do not track” signals or similar mechanisms. We may send you email messages, direct mail offers, or other communications regarding products or services unless you specifically ask us not to do so when you access our Site, or change your preferences by updating any accounts you may have with us. At any time, you may elect to discontinue receiving commercial messages from us by submitting an opt-out request to our Customer Service Center or by following the instructions in the form of the communication you received.

Except as otherwise provided in this Policy, we will keep your Personal Information private and will not share it with third parties, unless such disclosure is necessary to: (a) comply with a court order or other legal process; (b) protect our rights or property; or (c) enforce our Terms of Use. Your Personal Information is stored on secure servers that are not accessible by third parties. We provide you with the capability to transmit your Personal Information via secured and encrypted channels if you use a similarly equipped web browser.

4.1. USER ABILITY TO ACCESS, UPDATE, AND CORRECT PERSONAL INFORMATION; RETENTION OF PERSONAL INFORMATION. We maintain a procedure in order to help you confirm that your Personal Information remains correct and up-to-date. At any time, you may visit your personal profile at Through your personal profile you may: (a) review and update your Personal Information that we have already collected; (b) choose whether or not you wish us to send you information about our company, or promotional material from some of our partners; and/or (c) choose whether or not you wish for us to share your Personal Information with third parties.

We keep your personal information for as long as we think is necessary or advisable, and we reserve the right to retain it to the full extent not prohibited by law.

4.2. LOST OR STOLEN INFORMATION. You must promptly notify us if your credit card, user name, or password is lost, stolen, or used without permission. In such an event, we will remove that credit card number, user name, or password from your account and update our records accordingly.



The Site may include, and we may make available to you, interactive forums such as message boards, news groups and chat rooms. Please remember that any information that is disclosed in these areas becomes public information and we have no control over its use.  You should exercise caution when deciding to disclose your personal information.


The Site may contain links to other websites operated by third parties. If you choose to visit other websites, we are not responsible for the privacy practices of those third parties or the content of those websites, and it is your responsibility to review the privacy policies at those websites to confirm that you understand and agree with their policies. When you visit other websites, they may collect information about your visit and use it to provide advertisements to you. This Policy does not apply to the practices of third parties that collect your personal information. Each of these linked websites may maintain its own policies about the collection, use, and protection of your personal information. We encourage you to check the privacy policies of such third parties to learn about their practices.



If you have any questions about this Policy, our practices related to this Site, or if you would like to have us remove your information from our database please feel contact us at the following:

Email: [email protected] or call us at (562) 616-8800


We reserve the right, at any time and without notice, to add to, change, update, or modify this Policy, simply by posting such change, update, or modification on the Site and without any other notice to you. Any such change, update, or modification will be effective immediately upon posting on the Site. It is your responsibility to review this Policy from time to time to ensure that you continue to agree with all of its terms.

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